Foundwork
Websites for local service businesses

Your website should bring in work. Most don’t.

I run local businesses that live or die on getting found online. I tried the agencies, the freelancers, the overseas shops — pretty pages that didn’t rank, then silence. So I built it properly for my own companies first. Now I build it for yours.

Get a free site audit → See real results
62K
Monthly Google impressions, flagship build
#2
Ranking, "contractor near me"
170+
Pages engineered across live builds
~8/mo
Qualified leads, flagship build
The honest version

Most web shops build you a pretty site and disappear. We build one engineered to get found — on Google and in AI search — then we actually stick around.

Built by an operator Not a design studio, not a freelancer chasing the cheapest bid. Someone who’s been on the job site, runs businesses that depend on the phone ringing, and got tired of paying people who didn’t deliver.
Section 01 / Scope

What actually goes into the build

Every site. No upsell theatre.
01
Local SEO architecture per-service × per-city
Dedicated landing pages for every service in every area you cover — the structure Google actually rewards, not a single “Services” page hoping to rank for everything.
02
GEO / AI visibility structured data
Clean semantic markup and Schema so AI tools can read, trust, and cite you when a customer asks ChatGPT or Google’s AI “who’s the best near me.” Most shops aren’t even aware this is happening.
03
Static & fast no bloat
Hand-built, deployed on a fast global network. Sub-second loads, nothing to hack, nothing to slow it down. Speed is a ranking factor and a first impression — we don’t give it away.
04
Lead capture that works measured
Forms, call tracking, and analytics wired in from day one, so you can see exactly what the site brings in — not guess. If it doesn’t generate calls, it isn’t doing its job.
Section 02 / Pricing

Three builds. One obvious choice for most.

Fixed scope · fixed price
Foundation
Get found
$2,500–3,500 + care plan
  • 5–8 pages, built to rank locally
  • Core SEO + Schema scaffolding
  • 1–2 service-area pages
  • Lead forms, GA4 + Search Console
Solo operators & newer local businesses.
Growth
★ Where most start
$5,500–8,000 + care plan
  • 12–18 pages, full service × city matrix
  • 3–5 per-city landing pages
  • Portfolio, coverage map, review carousel
  • Full local-SEO + GEO content build
  • Blog set up and ready to feed
Established businesses that want to own their service area.
Market Leader
Own the area
$9,000–18,000 + care plan
  • 25–35 pages, complete coverage matrix
  • Advanced internal linking + GEO build
  • Process page, starter blog content
  • Conversion-optimized lead paths
Competitive niches where ranking is worth real money.
Care plan

Every build includes an ongoing care plan — from hosting, security and backups to monthly content edits and, for the businesses that want to dominate, a full SEO/GEO retainer. This is the part the last agency skipped. It’s the part that keeps you ranking after launch.

Section 03 / Method

How a build runs

Roughly 3–5 weeks, start to live
STEP 01

Audit & plan

We map your services, your service area, and what your competitors already rank for. You get the plan before you commit.

STEP 02

Build the structure

Every service and city gets its own page, wired into a clean, fast, search-ready architecture from the ground up.

STEP 03

Launch & measure

We go live, connect analytics and call tracking, and submit everything to Google so it starts getting indexed immediately.

STEP 04

Support & grow

This is where others vanish. We monitor rankings, keep the site healthy, and keep adding pages that pull in more work.

Section 04 / Proof

Not a portfolio of mockups. A live business getting leads.

Real site · real numbers
Caliber Contracting calibercontracting.ca ↗
Live & ranking
~62K
Google impressions / 28 days
Search Console, June 2026
#2
"Contractor near me"
Plus page-1 on additions & cost guides
~8/mo
Qualified leads via site form
GA4 · 69% form completion
Flagship build · 71 pages · full cost-guide engine. Source: Search Console & GA4 exports, May–June 2026. Full case study →
Free · no pitch until you ask for one

See what your site is costing you.

Send me your website. You’ll get a straight, plain-English audit: where you’re losing rankings, what’s broken for local search, and whether AI tools can even find you. No jargon, no obligation.

Usually back to you within 2 business days · No website yet? Leave it blank or email jamie@foundwork.ca